Story + Creative Direction
Brand Voice • Content • Narrative Presence • Social
My work in this space centers on story — the voice, tone and visual coherence that shape how a brand is felt. I help clients build a presence that’s intentional and human by aligning language, imagery and design so everything communicates in the same emotional direction.
I support brands, hospitality groups, nonprofits and individuals in refining voice, shaping visuals and translating deeper ideas into clear, resonant communication — from longform writing and Substack development to content creation, design direction and campaign storytelling.
Creative Services
Brand Voice
Developing the tone, language and emotional texture of a brand so it communicates with clarity and distinction. Frameworks that create consistency across platforms without losing personality.
Narrative and Copy
Captions, essays and campaign messaging shaped with clarity, nuance and purpose. Writing that reflects the emotional center of the story and strengthens the communication.
Creative Direction for Content
Guiding imagery, mood and visual cohesion so storytelling feels embodied, not theoretical.
Aligning tone, aesthetics and narrative into a unified creative vision.
Design Direction
Creating visual systems — layouts, templates, Substack design and content aesthetics — that support tone and narrative. Design that feels intentional, refined and connected to a brand’s broader creative direction.
Longform → Social Distillation
Translating newsletters, essays and deeper ideas into clear, resonant content without losing nuance.
Keeping the emotional truth intact while adapting the format.
Substack Support
Shaping editorial voice, structure and cadence for longform writing that feels grounded and unmistakably yours. Support for launching and sustaining thoughtful, human-centered publications.
Ongoing Narrative Presence (select clients)
Ongoing support to keep tone, story and communication aligned through seasons of growth or change. Maintaining clarity, coherence and a steady sense of meaning across platforms.
The Thread
Whether it’s a caption, a campaign, a Substack essay or a visual system, the work comes back to story — tone, clarity and intention at the center of the creative direction.
