I’m Jessica Mayfield, a stylist and creative director based in Oklahoma City. I began in writing, learning early how tone, rhythm and language shape the way something is felt. That foundation carried me into design, where I co-founded an international letterpress and creative studio whose work appeared in Brides, Martha Stewart and Southern Living, and collaborated on brand identity projects including illustration and logo work for Crate & Barrel’s former children’s line, Land of Nod.

From there, my work widened: photographing campaigns, directing programming at a nonprofit, shaping brand and social strategy for hospitality and arts organizations, and eventually moving into the visual storytelling that now defines my career — styling and creative direction.

The mediums have shifted, but the throughline hasn’t. I’m interested in the emotional architecture of a project: what a look reveals, what a frame communicates, how wardrobe and story shape what people feel. Whether I’m developing a wardrobe treatment for a commercial campaign, refining the visual language of a brand or guiding a team on set, I’m drawn to the same questions: What’s the story here? What’s honest? What does this need to feel like?

My work across hospitality and brand storytelling has also supported clients during seasons of meaningful transformation — including helping shape the narrative presence of a property when it was invited to join Marriott’s Design Hotels collection and later received Oklahoma’s first Michelin Key in 2024.

Sixteen years in, my work spans commercial and editorial styling, athlete-driven projects, hospitality, the arts, nonprofits and brand content. I lead wardrobe with narrative intention, build treatments that clarify world-building and tone, and collaborate closely with production, professional athletes, public-facing clients and creative teams to bring the creative vision into alignment.

This work, at its best, is about presence — noticing the details, refining the choices and building something with care. My goal is simple: create images and stories that feel like something.

Clients include Adidas, OKC Thunder, GoodGood, Devon Energy, West Elm, Crate & Barrel, Bradford House and select hospitality, arts and nonprofit partners.