Tobacco Settlement Endowment Trust | Worth It

For VI’s Worth It youth tobacco prevention campaign, I created expressive, lived-in looks that celebrated individuality, friendship and the genuine joy of being fully yourself.

Two women sitting on a patterned rug, writing on notepads. One woman has long dark hair, wearing colorful bracelets and a striped shirt. The other woman has blonde hair, wearing a white hoodie, brown pants, and green socks. There are notebooks, a green phone case, and a colorful checkered notebook on the floor.
Several people sitting in a car, with the word 'Worthy' overlayed in yellow text.

Client TSET

Production Visual Image

Role Lead Wardrobe Stylist + Costumes

Project Worth It

A woman lying on her back on a couch, holding a phone to her ear, smiling and looking up, with light-colored hair, wearing earrings and a light blue top.
Three young people standing outside near a silver car, with partial views of their torsos and legs visible. They are dressed casually, wearing sneakers, jeans, and jackets, with backpacks and accessories.
Group of four young men smiling and laughing together outdoors, with one of them playfully punching another in the arm. The word 'WorthIt' in bright yellow letters is overlaid on the image.
Two women lying on a patterned rug, smiling and talking while one shows her phone to the other. Surrounding them are backpacks, notebooks, and writing supplies.
Four teenagers sitting in a car at night, with the driver smiling and the others laughing and looking in different directions.
Blurred image of two runners on a track field with green grass and trees in the background. Overlaid text discusses the genuine joy of group activities, such as group chats and photo booths, contrasted with the feeling of everything feeling off when
Three young men laughing and talking near a silver car in a parking lot, with a building and a cloudy sky in the background.
Four people are inside a car at night. The person in the driver's seat is focused on driving, while the woman in the front passenger seat has her eyes closed and appears relaxed. Two individuals are seated in the back, one with dark curly hair and th
Young male athletes in blue uniforms running on a track during a race at an outdoor sports stadium, with a few officials and other athletes in the background under a cloudy sky.
Two women lying on a blue patterned rug, smiling and looking up, surrounded by books, notebooks, backpacks, and personal items.

Credits

TSET | “Worth It”

Production Company: VI

Directed: Matt Lowery
Producer: Andrea Johnston
1st Assistant Director: Jason Stafford
2nd Assistant Director: Ashton Stafford
Gaffer: Corey Robinson
Key Grip: Kyle Martindale
G&E: Dalton Robason
2nd unit Gaffer: John Dewberry
2nd unit Ley Grip: Cameron Willy
1st AC: Jeff Marks
2nd AC: Kolton Berry
Steadicam: Sam Taylor
Production Designer: Callie Appleyard
HMU: Teresa Luz
HMU Assistant: Cynthia Dreier
Wardrobe: Jessica Mayfield

Wardrobe Assist: Lola Assad
Set PA: Jared Estevez
Set PA: Steven Jackson
LED Wall: One Set Studio