Cellular Scare | Tobacco Settlement Endowment Trust | Commercial
Costuming a scientist for TSET’s Cellular Scare meant balancing credibility with enough character and specificity to make her feel like a real person, not a stock scientist. I soaked the lab coat in a diluted coffee bath, then dried and heat-set it to soften the fluorescent white on camera and create the subtle patina of a coat worn over time.
Client TSET
Agency Visual Image
Role Lead Wardrobe Stylist + Costumes
Project Cellular Scare
Credits
Client: TSET
Campaign: Cellular Scare
Agency: VI
Director: Brian Lawes
Producer: Amanda Hyden
Production Coordinator: Hannah Marchant
1st AD: Jason Stafford
Sr. Creative Director: Erin Robinson
Creative Director: Matt Lowery
Design Lead: Megan Parnell
DP: Brandon Waddell
1st AC: Jeff Marks
2nd AC: Tanner Powell
DIT: Beau Leland
Steadicam: Sam Taylor
Stills: Ely Fair
Production Designer: Callie Appleyard
Art Director: Matt Couch
SFX: Nina Anderson
Key HMU: Chelsey Cobbs
HMU Assistant: Anna Dinelli
Wardrobe Stylist: Jessica Mayfield
Wardrobe Assistant: Lola Massad
Gaffer: Kyle Martindale
Key Grip: Chris Phelps
Sound Mixer: Grant Provence