Carhartt FW/26

I led wardrobe styling for Carhartt, overseeing fittings, on-set styling and distressing for a campaign featuring farmers and ranchers. I aged the boots by hand, concentrating scuffs and wear where they would naturally develop through daily work.

Making people feel at ease in front of the camera was a big part of the job. In fittings, I asked how they wore their workwear day to day and used that to guide how I styled each look. I wanted the clothes to feel familiar enough that they could move comfortably and be themselves on camera.

A man in a cowboy hat and jeans walking a horse in a green field, with a trailer visible on the left side and a tree in the background.

Carhartt

Idea Ranch

Lead Wardrobe Stylist

FW/26 Core Collection

Client

Agency

Role

Project

Close-up of a person riding a horse, wearing blue jeans and a brown belt, with a saddle and braided reins visible.
A bearded man wearing a baseball cap and dark long sleeve shirt preparing food outdoors, with a horse and trees in the background.
Man leaning out of a rustic barn window with splintered white paint, wearing a brown cap and work gloves, reaching toward hay in front of the barn.
Person with tattoos on arms using gardening tool in a green garden or farm.
Person riding a horse across a grassy field with a cloudy sky overhead.
A woman with a pink beanie and gray hoodie working in a green farm field.
A woman and man loading hay bales in a barn with large haystacks in the background. The woman is carrying a rectangular hay bale, and the man is lifting a hay bale onto a flatbed trailer.
A girl riding a brown horse on a grassy field, holding a hat to her head as the horse runs, with a cloudy sky and power lines in the background.
A person loading hay into the back of a horse trailer using a scoop on a farm or rural area.
A man in a cowboy hat walking a saddle horse in a green field near a trailer, with another horse partially visible in the foreground and a large tree in the background.
A person wearing a large straw hat, a green Carhartt T-shirt, and blue jeans, standing next to a horse with a saddle, on a grassy area.
A man wearing a large straw hat and a black T-shirt with a Carhartt logo on the chest biking outdoors, holding a rope, with a clear sky in the background.
A man in a black beanie and black Carhartt jacket stands in a barn, organizing straps near livestock pens with a horse partially visible in the foreground. Outside greenery is visible beyond the barn.
A man riding a white horse with a cowboy hat, using a lasso, while herding cattle in a fenced outdoor area.
A man riding a horse in a green open field during daytime with a cloudy sky.
A man wearing a cowboy hat and glasses stands near a brown horse and a large white horse trailer. He holds a saddle in one hand and is dressed in a gray jacket. The setting appears to be outdoors on a grassy field.